That’s not an enormous enough increase for the card naysayers. It’s not well worth the effort or expense.
I guess they never heard of the concept that “little hinges swing big doors.” In other words, many small, incremental changes can cause significant results.
OK, let’s do some basic math for a really small business doing $100,000 annually. 2.5% on $100,000 is $2500. You’ll spend well under $100 for the cards. You don’t need to be good at math to ascertain that’s a damn good Return on Investment! during a business with $1 million in revenue, that’s $25,000 in additional sales.
Sure, you’ve need to do the work of handing out the cards, but you’ll probably be doing that anyway. If you strategically systematize the distribution of business cards (more thereon below), you’ll easily get the distribution you would like .
The net result’s that handing out business cards is probably going to extend your revenues a minimum of a touch , without much additional effort or expense.The naysayers cry, “What’s the purpose if nearly 9 out of 10 people throw my card away?”
Old-schoolers say, “That’s 12% that keep them. That 12% who could become customers or valuable connections.”
Statistics also show that 9% of cards are indeed added to the recipient’s digital list, via the phone, contact management system, or both. the cardboard itself could also be gone, but it lives on digitally.
Now let’s compare this card throwaway “problem” to a typical website’s landing page conversion rate.
A landing page is that the digital equivalent of somebody accepting your card and keeping it, in effect saying, “yes i would like your info.”Now let’s compare this card throwaway “problem” to a typical website’s landing page conversion rate. Business Cards printing
A landing page is that the digital equivalent of somebody accepting your card and keeping it, in effect saying, “yes i would like your info.”
The current average website conversion rate, consistent with Wordstream, is around 2.35%. Conversion rate = Total Traffic ÷ New Contacts who offer you their info in exchange for yours. If we were whiners we could say, “Nearly 98% of website visitors don’t keep our info—what’s the purpose of getting a website?”
Put differently , business cards at a 12% conversion rate (someone takes your info) have quite 5 times the conversion rate of your average website at 2.35%The naysayers, I suppose, can’t be bothered to take a position in professional cards. Seriously, why would you bother handy out cheap looking cards? It reflects a scarcity of professionalism instead of any quite logic.
Old-school marketers, however, simply refuse to print cheap-looking business cards.
Old-schoolers remember this related statistic—that 72% judge your company by your card. Your card is one element in your opportunity to present an excellent first impression. After all, you never get a second chance to form a primary impression, especially on sales calls. Cliché, yes, but still relevant.they simply don’t wish to use them.
I’ve met quite a couple of highly successful and influential business people who don’t own or don’t wish to use a smartphone. They leave that to their assistants. Business cards are the simplest thanks to connect with them.
Perhaps everyone in your personal world does indeed own smartphones. But do all of your prospective customers sleep in that very same world? That’s what you’ve got to ask yourself.
3 – Certain cultures require business cards as basic etiquette. There are even special protocols for exchanging cards specific to varied cultures. If you don’t have a card, you don’t have an opportunity .
4 – You never know where you’ll meet a possible customer. It might be at a picnic, while travelling, or at any number of social functions where you would possibly not have your phone at the ready. If you’ve got a card at the ready, you’ll never miss a chance